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Firefox is burning its outdated emblem and desires the web’s suggestions on new branding


It was solely in December 2017 that Mozilla launched a new icon for its Firefox Quantum browser, making the flaming fox brighter. But the web firm isn’t glad and has begun a brand new challenge of modernizing the Firefox model.

Whereas most individuals consider the browser when speaking about Firefox, Mozilla needs the model to embody every part else that comes with the browser, together with apps and providers, like “simple screenshotting and file sharing to revolutionary methods to entry the web utilizing voice and digital actuality”.

So this time spherical, the corporate is trying to provide you with a household of icons which is able to mirror every part Firefox stands for, as a result of apparently the fox with a flaming tail “doesn’t provide sufficient design instruments to symbolize this whole product household”.

A cunning makeover

As a substitute of creating the icon look extra cunning and makes the flames swirl extra, Mozilla has determined to start out from scratch and has provide you with two choices, which had been posted on the firm weblog on Monday, July 30.

Mozilla’s choices for the Firefox rebranding | Picture courtesy: Mozilla

In keeping with Mozilla, the highest icons within the picture above will symbolize the Firefox model, beneath which can be all the opposite merchandise within the line.

The next traces will symbolize general-purpose browsers (like Developer Version and Firefox Nightly), singularly-focused browser icons (Firefox Focus and Firefox Actuality) and new functions and providers, respectively.

And to assist with the ultimate choice Mozilla needs you to depart feedback and opinions on the announcement weblog put up. However earlier than you do, learn the warning the corporate has left for you.

“Excessive caveat: Though the merchandise and tasks are actual, these design techniques are nonetheless a piece of fiction. Icons will not be closing. Every particular person icon will endure a number of rounds of refinement, or might change completely, between now and their respective product launches. Our focus at this level is on the system.”

Remember that the corporate is not crowdsourcing the design and is not asking for submissions or votes; it simply needs your ideas on the matter.

Mozilla continues to be exploring choices, so the design may nonetheless endure adjustments, however a closing system can be rolled out “over the subsequent few months” after bearing in mind consumer suggestions and testing.